SEO, or Search Engine Optimization, is a word that refers to the process and methods of optimizing a website for better search results display. The standards and best practices supplied by major search engines such as Google, Bing, Yahoo!, and other major search engines are usually the basis for these practices and procedures. Most of the main search engines have rules that are very similar to one another. They generally encourage the use of natural backlinks, relevant and unique information, and genuine debates on the subject, while discouraging the use of spam links, postings, and articles.
The goal of these best practices is to make web pages more discoverable by search engines and to ensure appropriate indexing of information web pages. WordPress is inherently a very search engine friendly content management system, but users may improve their WordPress powered websites even more by changing particular settings or employing WordPress SEO plugins.
Improving a website's SEO will only make it easier for search engines to find it and index it effectively. It is not always true that a website with good SEO strategies would rank higher in search engines or get more visitors. However, because search engines remain a significant source of traffic for many websites, it is critical that they adhere to these SEO principles.
The title of a web page (usually an article or a post), the URL structure (how descriptive it is), the length and relevance of content, and many other smaller criteria can all have an impact on SEO.